Cara

Helping you choose your next EV with AR.

My Role

UX Designer and Researcher

Timeline

Spring 2022 (5 months)

Problem

The influx of new Electric Vehicles (EVs) on the market has created much demand. However, researching and comparing various EV models, brands, ranges, types, and features has become overwhelming, especially for those unfamiliar with this new market and technology.

Insight

I found EV buyers needed a simplified solution to research, compare and find an EV that best fits them. EV buyers cared most about Range, Cost and Features.

Solution

Meet CARA, an Electric Vehicle Research assistant using Augmented Reality.
It helps this new wave of EV shoppers make a more informed decision based on their lifestyle, budget, and needs.
Augmented Reality (AR) helps visualize the vehicle’s scale.

View Prototype

Cara is not affiliated by any of the brands or vehicles shown.
The discoveries, design ideas, and recommendations I describe here are strictly my own.
Vehicle manufactorors are a registered trademark of their respected owners.

Cara: EV Research Assistant using Augmented Reality